Recognizing the unique challenges athletes face in managing their careers, Bryce founded Sunday Sports Group to merge her legal expertise, business acumen, and personal passion for athlete representation. Through this venture, she provides athletes with the tools, resources, and strategies to protect their interests, maximize opportunities, and build lasting legacies, all while encouraging integrity and purpose-driven decision-making.

Bryce’s journey began at Auburn University, where she earned her degree in International Business and served as President of the Football Student Recruiters Organization—an experience that deepened her commitment to supporting athletes. She went on to earn her Juris Doctor from the University of Tennessee College of Law, concentrating on business and sports law, which laid the foundation for her career in athlete advocacy.

Today, Bryce combines her legal training, contract negotiation skills, and passion for personal development to empower athletes to rise to their highest potential while confidently navigating the complexities of professional sports—all through a lens of faith, integrity, and service.